Texas Electricity companies are competing in a contest sponsored by Capital One and the American City Business Journals. In the contest, the energy providers compete to measure how successful local business can be using social networks.
Bounce Energy, Spark Energy and TXU Energy are the three companies taking part in the contest but are all in a different class as they compete against other business.
Bounce Energy is in the small business category but has taken social media to a whole new level. Its Facebook page has more than 53000 likes and its Twitter account has more than 34000 followers. The company uses these networks as ways to promote different charities and its promotional deals. Bounce Energy has also won awards for creative web design.
Spark Energy is in the medium sized business category. Its Texas Facebook page has more than 4800 likes and its Twitter account has more than 2200 followers. The energy provider uses these social networks to share its green initiative, to offer tips on how to save money and energy and promote events and places.
TXU Energy is the largest retail electricity provider in the state of Texas, and hence, is in the large sized business category. TXU’s Facebook page has more than 18,500 likes and its Twitter page has more than 1300 followers. The company uses these social networks to promote its deals and sweepstakes and also shares tips and news with readers and customers. Customers who have a #TXUhelp hashtag can attempt to get to solve problems via twitter.